VISIT THE LARGEST COLLECTION OF FINE ART FOR SALE IN CANADA

VISIT THE LARGEST COLLECTION OF FINE ART FOR SALE IN CANADA

Now we are just a few minutes away. For the past 10 years, Studio737 has provided its clients with a stunning array of ORIGINAL WORK at its Gallery on Highway #7, north of Tweed. It continues to bring this work to you, with absolutely NO reproductions or posters to distract from your viewing pleasure! FINALLY, a gallery exhibiting only Canadian art, with a high concentration of Ontario artists!

Oils, Watercolours, Pastels, Acrylics and Sculptures

"Lilacs and Geraniums" by Guttorn Otto

The majority of us are quite capable of selecting our homes and vehicles; we build equity in these purchases and for the most part we do okay. Why then do we seek help when it comes time for our art and stock investments? Perhaps, because we know little or nothing at all about these two subjects. When it comes to art, only 2% of all North Americans know how to invest in art. It's a mystery to most. There are paintings that were purchased in 1920 by your grandfathers for only $25, that are worth tens of thousands of dollars today. The funny part is that more than likely, granddad didn't know what he was doing either. He just wanted a painting to go over the sofa and bought it, because he liked it.

When the stock market crashed in 1929, stocks were worthless, yet granddad's painting retained its value and became a sound investment, even though it was purchased by chance. Quality art made it through the Great Depression; you can visit any auction house and find that out on your own. So, why can't you do the same thing for your family? With just a little more insight, you can. Studio 737 has become a trusted name in providing quality art to their clients, who have the opportunity to choose from an impressive grouping of over 800 original paintings and sculptures by more than 75 well established, professional Canadian artists.

speck.jpg (11304 bytes)

"Butterflies" by George Speck

"Apples" by Archie Ostrander

As professional Fine Arts Dealers, we have developed an understanding with our clients by providing them with the highest quality of original art available, therefore, this relationship is no different than what you would expect from your broker, or banker. ORIGINAL ART is a solid investment. It promotes your individuality to the arts and lets you visually enjoy your investment as it does not get hidden away in a drawer, as would a share certificate. There are many retailers who know absolutely nothing about fine art, or the special professional relationship that places them as a 'go-between' for the artist and the purchaser. These people are caught up in only one thing, and that is making money, by selling reproductions, posters and canvas transfers under the banner of art. They simply don't care to go after and promote the real thing, and they want you to believe that these art imitations are actually pieces of art.

The marketing of these items has been carefully researched utilizing a play on words, and the lack of an individual's knowledge with respect to art. For example, how many times have you heard the term 'fine art reproduction'? It's a nice glamourous term, but fortunately in the real world there is no such thing. A piece of fine art can never be reproduced because there can only be one original. You can make an imitation (reproduction copy) of a piece of fine art and that is, basically, what a number of artists have done. Let's face it, there is no way that you would run out to buy an art imitation and hang it in any prominent place in your home or office, if you knew at the time of purchase it was just a copy. There is absolutely nothing wrong with an artist making a poster of their work. Some of these artists have signed and numbered these posters, giving birth to another play on words - 'limited edition print' - for which the correct terminology should be instead a 'limited edition poster'. Adding signatures and numbers to these, whatever name they go by, is being done for only one reason and that is to falsely increase the impression of value.

They have absolutely no value or bearing in the world of art. It cost approximately $5 to $15 to manufacture these signed and numbered pieces of paper. Having hundreds of these printed gives an artist pleasure in knowing they have such a following, but what it gives the art world is sheer devastation. For every 1,500 of these signed and numbered limited editions sold, we as a nation lose an artist for eternity.

summer.jpg (5215 bytes)

"Summer Day" by Albert Chiarandini

Perhaps, it might be your son or daughter, or one of your friends, but that youngster's talent will never be nurtured; it's lost forever, all for the sake of 1,500 pieces of imitation art. Why, they even have dead artists' works reproduced this way, with signatures (by whom?). Imagine, gaining an honourable reputation while alive, and then losing it overnight, all for someone else's greed.

Art collecting can be a lot of fun and very rewarding! Sure, you can purchase original paintings from your local art shows, but where you want to concentrate is in the galleries. Galleries are very selective when it comes to the artists they exhibit. Every artist would like to have their work on exhibit in a gallery, but gallery owners have their own criteria for selecting whose works they hang. At Studio 737, it has taken 11 years of careful selection process to accumulate our current number of talented exhibitors, of which 95% either instruct or teach art as well. There can be no greater reward for an artist than to have a student inspired to emulate their own particular style of painting. The value of these artists' works will also continue to grow, since during the past 20 years hundreds of thousands of imitation art reproduction copies have flooded the markets, resulting in a scarcity of top performing artists. Stay away from the starving art sold in hotels - you typically see their ads, 'nothing over $49.95'. You should key off the word nothing - they get the $49.95 and you get nothing as far as any long term value for your purchase. Come and see what real art is all about.

ad.jpg (9390 bytes)


	"Autumn on the Bruce" by Don Cavin